The portrayal of the future as legitimacy construction: discursive strategies in highly ranked business schools’ external communication – new article

Zsuzsanna Géring, Réka Tamássy, Gábor Király and Márton Rakovics published a new article in Higher Education, one of the highest ranked scientific journals in the field of higher education research. In the paper Géring, director of Future of Higher Education Research Centre, and her colleagues investigate how highly ranked business schools construct their legitimacy claims by analysing their online organisational communication. The researchers argue that in the case of higher education institutions in general, and business schools in particular, the discursive formation of legitimacy claims…

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Scenarios for the Future of Higher Education 2022 – Report

The new report of our research group, the Future of Higher Education Research Centre, is now published and openly accessible through digital channels. The report Scenarios for the Future of Higher Education 2022 outlines four possible futures for the higher education. The scenarios in the report are based on a comprehensive methodological process combining horizon scanning, systemsmapping, and scenario planning that were carried out by Zsuzsanna Géring, Gábor Király, Péter Miskolczi, Réka Tamássy, Beatrix Fűzi and Eszter Szendrei-Pál. The four scenarios are divided along two dimensions: the…

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Changing expectations in higher education pre- and post-COVID-19 – new article

Beatrix Fűzi, Zsuzsanna Géring and Eszter Szendrei-Pál published their new article in Educational Review, entitled Changing expectations related to digitalisation and socialisation in higher education. Horizon scanning of pre- and post-COVID-19 discourses.  Fűzi and colleagues studied the effect of the COVID-19 pandemic on the expectations regarding higher education with horizon scanning. Analysing academic and semi-academic discourses they focused on the changing expectations of the most important higher education actors on higher education itself. The researchers paid special attention to expectations in connection with digitalisation and…

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How top-class innovative universities build their future profiles?

Higher education is inherently connected to the future by shaping the future employees and citizens. But can we detect this future-orientation in the study programmes offered by leading innovative universities? In order to answer this question three researchers of our research centre conducted a comprehensive analysis  of the top innovative universities’ master programmes: Fehér – Géring – Király, 2021. Why master’s programmes? Master’s programmes require complex knowledge and skills to be applied for problem solving and network building on the global or local labour markets,…

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Rich variety of DA approaches applied in social media research: A systematic scoping review – new article

A new research paper was published in Discourse & Communication by Réka Tamássy and Zsuzsanna Géring.  In the article Tamássy and Géring analyse research projects that apply discourse analysis approaches on social media content. The researchers focused on the methodological and theoretical frameworks of the reviewed publications, finding that the use of discourse analysis is the most prevalent as a pure methodology and as a complex methodological and theoretical framework. In their article, they also present the most popular methodological steps among the reviewed research projects and the geographical…

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Portrayal of student at top business school communication – conference presentation at ISA RC33 conference

Márton Rakovics and Réka Tamássy, our junior researchers participated in the International Sociological Association’s (ISA) research committee RC33 on Logic and Methodology online conference on 9 September. The presentation took place in the section on Natural Language Processing where Rakovics presented their joint research with Zsuzsanna Géring and Gábor Király.   In their analysis the research group aimed to unveil the discursive construction of higher education students. Their corpus consists of the ‘About us’ sections of the Times Higher Education 2019 top 100 Business &…

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Future portrayal at top business schools – online conference of the European Sociological Association

Our researchers Zsuzsanna Géring and Gábor Király participated in the European Sociological Association (ESA) 2021 online conference on 3 September. On the conference they presented their joint research with Márton Rakovics and Réka Tamássy, in which they analysed the future of higher education institutions. The research group explored the use of the term ‘future’ in the ‘About us’ sections of the Times Higher Education 2019 top 100 Business & Economics higher education institutions’ websites. The analysis is based on the assumption that higher education institutions’ organisational…

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AI and learning in higher education: 2 future visions from the past – online presentation

In their new online conference paper, Gábor Király and Zsuzsanna Géring investigated the relationship of artificial intelligence (AI) and learning. The conference was held by 4S (Society for Social Studies of Science) and EASST (European Association for the Study of Science and Technology) in August – online, due to the pandemic situation. The theme of the conference was ’Locating and Timing Matters: Significance and agency of STS in emerging worlds’. The directors of our research centre participated in the panel titled ’AI through an education…

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DECLINE OR RENEWAL OF HIGHER EDUCATION? A new Horizon Scanning Report Series by FHERC

The Future of Higher Education Research Centre at Budapest Business School started a Horizon Scanning Report Series. It aims to find answers to the question ‘What trends can be identified affecting the future of higher education (HE) based on academic and semi-academic discourses?’. The abrupt change in HE (just as in any other spheres of our lives) due to the COVID19 global pandemic made this exercise more urgent and topical. Therefore, we decided to publish our initial collections to help orient the different stakeholders in…

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(Un)bundling forces of HE and possible answers: new experimental models

The 2nd Danube Conference for Higher Education Management took place on 22-23th November 2018, in Budapest. It was organised for leaders, policy makers and researchers of higher education from the Danube countries. Zsuzsanna Géring, director of Future of Higher Education Research Centre, and Gábor Király, scientific director of FHERC were representing Budapest Business School at the conference. They gave a presentation about what unbundling (breaking down units to its component parts) means for higher educational institutions and what possible strategies they could follow in the…

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