Rich variety of DA approaches applied in social media research: A systematic scoping review – new article

A new research paper was published in Discourse & Communication by Réka Tamássy and Zsuzsanna Géring.  In the article Tamássy and Géring analyse research projects that apply discourse analysis approaches on social media content. The researchers focused on the methodological and theoretical frameworks of the reviewed publications, finding that the use of discourse analysis is the most prevalent as a pure methodology and as a complex methodological and theoretical framework. In their article, they also present the most popular methodological steps among the reviewed research projects and the geographical…

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Portrayal of student at top business school communication – conference presentation at ISA RC33 conference

Márton Rakovics and Réka Tamássy, our junior researchers participated in the International Sociological Association’s (ISA) research committee RC33 on Logic and Methodology online conference on 9 September. The presentation took place in the section on Natural Language Processing where Rakovics presented their joint research with Zsuzsanna Géring and Gábor Király.   In their analysis the research group aimed to unveil the discursive construction of higher education students. Their corpus consists of the ‘About us’ sections of the Times Higher Education 2019 top 100 Business &…

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Future portrayal at top business schools – online conference of the European Sociological Association

Our researchers Zsuzsanna Géring and Gábor Király participated in the European Sociological Association (ESA) 2021 online conference on 3 September. On the conference they presented their joint research with Márton Rakovics and Réka Tamássy, in which they analysed the future of higher education institutions. The research group explored the use of the term ‘future’ in the ‘About us’ sections of the Times Higher Education 2019 top 100 Business & Economics higher education institutions’ websites. The analysis is based on the assumption that higher education institutions’ organisational…

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Scientific Director of FHERC has been appointed Honorary Associate Professor at the University of Nottingham’s School of Education

Scientific Director of the Future of Higher Education Research Centre Gábor Király has been appointed Honorary Associate Professor at the University of Nottingham’s School of Education for 3 years as of 1st August 2021. During this period Gábor Király will hold research methodology workshops, as well as plans to participate in joint research projects on the future of education and work. This appointment also provides an excellent opportunity to foster and strengthen further research cooperation between the University of Nottingham and Budapest Business School.

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Chapter in a new edited volume

  Zsuzsanna Géring, director of FHERC published the chapter Mixed Methodological Discourse Analysis in a new edited volume entitled The Routledge Reviewer’s Guide to Mixed Methods Analysis. The new edited volume explores methods with both quantitative and qualitative roots, as well as „inherently” mixed methods. In her chapter Zsuzsanna Géring first defines the approach, then its range of application, its possibilities and limitations, which are followed by a step-by-step guide to application. Furthermore, Géring demonstrates how decisions made during a research affect the results and their…

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International University and Industry Innovation Network online conference

Three of our researchers participated in the UIIN online conference with their research project ‘Do top business schools claim to equip students with the skills of tomorrow?’. In their research, Eszter Szendrei-Pál, Gábor Király, and Márton Rakovics analysed the external online communication of the top 100 business schools of the 2019 Times Higher Education list. The researchers divided future skills into groups and analysed the appearance of these skill groups in the higher education institutions’ program descriptions. As a result of their research, they could sort the…

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Conference proceedings of the BBS International Scientific Student Conference – Day of Hungarian Science 2020 are available online

Eszter Szendrei-Pál, member of our research centre participated in the Budapest Business School International Scientific Student Conference in 2020, which was one of the programs of the Day of Hungarian Science. On the conference, Szendrei-Pál presented her research entitled Sustainable development aims for HE – What goals do they have to reach and where are they now?  in the section Sustainability at universities. The conference proceedings are available HERE. In Szenderi-Pál’s research Budapest Business School’s sustainability aims are introduced in detail, as well as the process…

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Digitalisation of higher education – conference session by FHERC at STS Conference

Gábor Király and Zsuzsanna Géring, directors of FHERC were chairs of a session at STS Conference, Critical Issues in Science, Technology and Society Studies, in May. The online conference-session dealt with the question whether digitalisation in higher education is a revolution which transforms education or means only the change in the transmitting medium of traditional solutions. The session contained 8 presentations with very interesting problems and identified challenges (for details see HERE). Gábor Király’s and Zsuzsanna Géring’s own presentation focused on the purpose(s) of learning in this…

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Inner drives: Is the future of marketing communication sustainable when using backcasting? – new article

A new research paper was published in Futures by Alexandra Köves and Gábor Király, the scientific director of our research centre. The article is based on a marketing communication firm’s corporate research in which Köves and Király were involved as facilitators. The organisational action-research project was carried out with participatory backcasting. Through the process, the topic of sustainability and responsibility emerged. Köves and Király argue that the inner drives of backcasting can lead to responsible and sustainable mind-sets without previously framing around these issues. The researchers analyse…

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Researcher presentation on the 6th Central European Higher Education Cooperation Conference

Gábor Király, Zsuzsanna Géring, Sára Csillag and Márton Rakovics presented their research on the 6th CEHEC Conference on 22-23. April 2021. Király and his colleagues’ work is based on the comprehensive research project of our Research Centre in which we analyse the external online communication of the top 100 business schools of the 2019 Times Higher Education list. In their research Király, Géring, Csillag and Rakovics analysed the framing of sustainability in connection with the portrayal of future with a mixed methodological approach. Based on…

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