The portrayal of the future as legitimacy construction: discursive strategies in highly ranked business schools’ external communication – new article

Zsuzsanna Géring, Réka Tamássy, Gábor Király and Márton Rakovics published a new article in Higher Education, one of the highest ranked scientific journals in the field of higher education research. In the paper Géring, director of Future of Higher Education Research Centre, and her colleagues investigate how highly ranked business schools construct their legitimacy claims by analysing their online organisational communication. The researchers argue that in the case of higher education institutions in general, and business schools in particular, the discursive formation of legitimacy claims…

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Scenarios for the Future of Higher Education 2022 – Report

The new report of our research group, the Future of Higher Education Research Centre, is now published and openly accessible through digital channels. The report Scenarios for the Future of Higher Education 2022 outlines four possible futures for the higher education. The scenarios in the report are based on a comprehensive methodological process combining horizon scanning, systemsmapping, and scenario planning that were carried out by Zsuzsanna Géring, Gábor Király, Péter Miskolczi, Réka Tamássy, Beatrix Fűzi and Eszter Szendrei-Pál. The four scenarios are divided along two dimensions: the…

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Changing expectations in higher education pre- and post-COVID-19 – new article

Beatrix Fűzi, Zsuzsanna Géring and Eszter Szendrei-Pál published their new article in Educational Review, entitled Changing expectations related to digitalisation and socialisation in higher education. Horizon scanning of pre- and post-COVID-19 discourses.  Fűzi and colleagues studied the effect of the COVID-19 pandemic on the expectations regarding higher education with horizon scanning. Analysing academic and semi-academic discourses they focused on the changing expectations of the most important higher education actors on higher education itself. The researchers paid special attention to expectations in connection with digitalisation and…

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Promoting the future of innovative higher education through master’s programmes – new article

Katalin Fehér, Zsuzsanna Géring and Gábor Király published their new article entitled Promoting the future of innovative higher education through thousands of master’s programmes STEM, interdisciplinary and business programmes in a changing labour market in the journal of Society & Economy. The researchers carried out a global analysis on the description of master’s programmes in order to find out how the most innovative higher education institutions teaching programmes represent their future-orientedness, and the rapidly changing socioeconomic and technological climate we live in. In the study…

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New academic blog post on our relationship with death and sustainability

Gábor Király, the scientific director of our research group, and Alexandra Köves, associate professor at the Corvinus University of Budapest, published a post on the academic blog Kontrapunkte of the Hochschule für Philosophie München. In the post, the researchers link the daily reminder of the most possibly deadly horrors of the climate change to the Western societies’ relationship to death. Citing Becker, and drawing on Greenberg and Solomon’s terror management theory, Köves and Király conclude that people when superficially reminded of the possibility of their…

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Rich variety of DA approaches applied in social media research: A systematic scoping review – new article

A new research paper was published in Discourse & Communication by Réka Tamássy and Zsuzsanna Géring.  In the article Tamássy and Géring analyse research projects that apply discourse analysis approaches on social media content. The researchers focused on the methodological and theoretical frameworks of the reviewed publications, finding that the use of discourse analysis is the most prevalent as a pure methodology and as a complex methodological and theoretical framework. In their article, they also present the most popular methodological steps among the reviewed research projects and the geographical…

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Portrayal of student at top business school communication – conference presentation at ISA RC33 conference

Márton Rakovics and Réka Tamássy, our junior researchers participated in the International Sociological Association’s (ISA) research committee RC33 on Logic and Methodology online conference on 9 September. The presentation took place in the section on Natural Language Processing where Rakovics presented their joint research with Zsuzsanna Géring and Gábor Király.   In their analysis the research group aimed to unveil the discursive construction of higher education students. Their corpus consists of the ‘About us’ sections of the Times Higher Education 2019 top 100 Business &…

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Future portrayal at top business schools – online conference of the European Sociological Association

Our researchers Zsuzsanna Géring and Gábor Király participated in the European Sociological Association (ESA) 2021 online conference on 3 September. On the conference they presented their joint research with Márton Rakovics and Réka Tamássy, in which they analysed the future of higher education institutions. The research group explored the use of the term ‘future’ in the ‘About us’ sections of the Times Higher Education 2019 top 100 Business & Economics higher education institutions’ websites. The analysis is based on the assumption that higher education institutions’ organisational…

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Scientific Director of FHERC has been appointed Honorary Associate Professor at the University of Nottingham’s School of Education

Scientific Director of the Future of Higher Education Research Centre Gábor Király has been appointed Honorary Associate Professor at the University of Nottingham’s School of Education for 3 years as of 1st August 2021. During this period Gábor Király will hold research methodology workshops, as well as plans to participate in joint research projects on the future of education and work. This appointment also provides an excellent opportunity to foster and strengthen further research cooperation between the University of Nottingham and Budapest Business School.

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Chapter in a new edited volume

  Zsuzsanna Géring, director of FHERC published the chapter Mixed Methodological Discourse Analysis in a new edited volume entitled The Routledge Reviewer’s Guide to Mixed Methods Analysis. The new edited volume explores methods with both quantitative and qualitative roots, as well as „inherently” mixed methods. In her chapter Zsuzsanna Géring first defines the approach, then its range of application, its possibilities and limitations, which are followed by a step-by-step guide to application. Furthermore, Géring demonstrates how decisions made during a research affect the results and their…

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